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Friends

Yato

The two first met when Ebisu asked Yato to sell Yukine to him because he was interested in Yukine as he was a blessed regalia, which are extremely rare. He told Yato he was also fine "sharing" Yukine, or in other words having Yukine become a stray. Yukine rejected the offer though. Afterward, the two met once again when Nora told Yato that the father wanted Yato to save Ebisu from the underworld. Yato was suspicious as he is aware that his father is not kind and would have alternative reasons for wanting to save Ebisu. Nonetheless, Yato complied. When he went underground he became Ebisu's bodyguard of sorts. There Ebisu told him that he believed Yato could be the kind of God that could bring happiness to other people while stating how it was good he could value his own life, unlike Ebisu who was taught that even if he died it didn't matter since he would reincarnate.

Eventually, it was Yato who told him that it was important that he lived for himself and that even if he is reincarnated he will lose his current self and be replaced. This gave Ebisu the will to live as Yato decided to save Ebisu because he wanted to, not because his father told him so. Unfortunately, even when Yato manages to save Ebisu from the clutches of Izanami the heavens killed Ebisu through "divine punishment". While their time together was short, Ebisu's previous incarnation had an effect on Yato as he showed belief in Yato's belief to change and bring happiness to others, while Ebisu himself grew to realize his life truly mattered, especially his current individual self. When he is reincarnated, Yato is at first apprehensive of the new Ebisu and tells him to go away. However, he later takes Ebisu to the Olive Ken, restaurant the previous Ebisu frequented and tells Ebisu that he was a brilliant, generous God that laid his life on the line for other people, something that he (Yato) could never hope to be, breaking down and apologizing for his actions.

Later, Iwami who had told the reincarnations of Ebisu the wishes of his previous incarnations which involved sacrificing their lives to control the ayakashi to bring people happiness, he changes his words through Yato's influence to say that Ebisu must never sacrifice his precious life for another ever again, breaking the previous Ebisu's former conviction that their life was meaningless and allowing Ebisu to move forward. The two remain close throughout the series as the two meet frequently such as in Chapter 52 and Chapter 58 and are happy to see each other.

Despite Ebisu's young age, Yato also confides some of his insecurities to Ebisu who in turn gives him advice and also tells him in Chapter 52 that his previous incarnation most likely doesn't hold a grudge at Yato for his death and that things would get better.

Iwami

Iwami is Ebisu's lead Shinki and guidepost who has been with all of his past incarnations and therefore knows the most and all about Ebisu. Iwami is very loyal to his master and Ebisu in turn trusts him a great deal. Iwami teaches Ebisu's incarnations about his past incarnations' desires while protecting and caring for his master. He worries about Ebisu's health since Ebisu has been trying to control Ayakashi, which has led to his death and reincarnation multiple times. When the newly reincarnated Ebisu is forced to exile Iwami, he pleads with Bishamonten to hide Iwami so he can visit him. Iwami also tells the current Ebisu that he should live his life and that he shouldn't ever sacrifice his life for others again, as per the previous incarnation's wish.

Kunimi

Ebisu's new lead shinki after Ebisu was forced to exile Iwami. Kunimi is loyal to Ebisu and acts as his bodyguard and caretaker, often worrying about him especially since Ebisu's current incarnation has a tendency to get lost. He also acts as his armor in contact and controls Ebisu's movements since Ebisu himself is fairly clumsy.

Bishamonten

Bishamonten tried to save him from receiving divine punishment but ultimately failed. She seemed to have a good opinion of him as she proclaimed him eccentric but a good person and was devastated when he died and angry at the heavens. She told Iwami that Ebisu's last wish was to not die and feels sad she couldn't help him. When the sorcerer infects one of Bishamonten's Shinki and Yato reveals that his father is behind it, she punches him and says that if he is connected to the sorcerer and involved with him that he has no right to see Ebisu. She also willingly allowed Ebisu's exiled Shinki Iwami to stay with her despite the trouble she could be in. He often visits her house and they seem to be on good terms, though he calls her "pervy-san" due to Yato's influence.

Ōkuninushi

Ōkuninushi is one of the seven Gods of Fortune often paired up with Ebisu as being the two most popular. He cares for Ebisu's welfare as shown when he was worried that Ebisu skipped out on one of the heavenly meetings. Upon hearing that Ebisu was trying to be a mage and control Ayakashi, insisted that they find proof. When they did, he insisted he take part in finding and punishing Ebisu so he could at least hear why Ebisu did this. However, it was denied by Miya one of the Shinki of the heavens, most likely as they intended to finish him off rather than listen to Ebisu's reasons and believed Okuninushi who was more sympathetic to Ebisu would get in the way. Okuninushi even went so far as to turn into a giant spider and threaten Miya in order to see Ebisu. Ultimately Ebisu died and was reincarnated and Okuninushi seems to remain on good terms with Ebisu and is even trying to figure out who the sorcerer is who framed Ebisu, alongside Bishamonten and Tenjin.

Family

Izanami

Izanami is Ebisu's mother who abandoned him because he was deformed. His sympathy for strays comes from the fact that he himself was abandoned by the first person to give him a name, his own mother. When he goes to the underworld, she doesn't seem to recognize him though he still clearly remembers her. While he only came to the underworld to get the brush that would control ayakashi, he says before he leaves that he was happy to see her.

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